We make sure
people show up.

Fitorithm is the AI consistency engine that turns fitness intentions into daily habits — not by tracking more data, but by fixing behavior.

See How It Works
Good morning!
Today's Plan
Your 3 Actions
10 min morning stretch
20 min HIIT session
Evening walk (15 min)
65% — Keep going!

People don't lack knowledge.
They lack consistency.

80%
of new fitness users drop off within the first two weeks. Motivation fades, routines break, and apps become silent icons on home screens.
7–14
Days. That's the critical window where habit formation either takes root — or collapses entirely.

User Engagement Over 30 Days

⚠ The 7–14 day cliff

Apps track data.
They don't fix behavior.

Today's Apps

Data-Centric

  • Track steps, calories, workouts logged
  • No plan for when you miss a day
  • Guilt-driven notifications
  • Complex dashboards overwhelm users
Fitorithm

Behavior-First

  • Daily execution plan — just do these 3 things
  • Missed-day recovery built in
  • Smart nudges that adapt to your rhythm
  • Simple UI — focus on action, not data

The Consistency Engine

Three pillars that keep people moving — even on bad days.

📋

Daily Execution Plan

Every morning, get exactly 3 actions tailored to your energy, schedule, and fitness level. No thinking required.

🔄

Missed-Day Recovery

Skipped yesterday? We don't guilt you. The AI recalibrates with a lighter plan so you get back on track — immediately.

🔔

Smart Nudges

Context-aware prompts based on your patterns. Not generic reminders — intelligent interventions at exactly the right moment.

Simple.
Actionable.
Human.

01

One Simple Screen

No dashboard overload. You open the app, you see what to do today. That's it.

02

If Missed → Lighter Plan

The AI detects missed days and auto-generates a recovery-mode plan — shorter, easier, designed to rebuild momentum.

03

Focus: Action, Not Data

No calorie counters. No step graphs. Just the next thing you need to do to stay consistent.

Recovery Mode

AI ACTIVE
Tuesday — Missed full workout
Wednesday — 10 min light stretch
Thursday — 15 min walk + core
Friday — Back to full plan

✓ Streak preserved. Momentum intact.

Why Now?

Massive. Untapped.

25M+
Paying Fitness Users in India
And growing rapidly with smartphone penetration
$15B+
Global Fitness App Market
Projected to grow as health-tech converges with AI

Freemium + B2B

Free
₹0
Get started, build the habit
  • Daily plan (basic)
  • 7-day streak tracking
  • Community access
Premium
₹799 /mo
For the committed
  • Everything in Pro
  • 1-on-1 AI coaching
  • Nutrition integration
  • Priority support

Future revenue: B2B corporate wellness partnerships

Why we win.

🧠

Behavior-First

Every feature is designed around behavioral science, not vanity metrics. We don't track — we transform.

🔄

Recovery Engine

No other app has a dedicated system for missed days. This is our moat — the feature that keeps users from quitting.

Radical Simplicity

One screen. Three actions. Zero overwhelm. Simplicity is our design philosophy and our strongest retention driver.

The operating system
for personal consistency.

Fitorithm starts with fitness — but the consistency engine is universal. Every domain where humans struggle with daily discipline is an expansion opportunity.

🏋️ Fitness 🧘 Meditation 📚 Learning 💊 Medication 💤 Sleep 🥗 Nutrition

Fitorithm builds
daily discipline.

Consistency > Motivation

We're not building another fitness tracker. We're building the behavioral infrastructure that makes people actually follow through.